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Many of you have probably heard about Microsoft’s defamation campaign of Google. In this campaign Microsoft has launched a separate merchandise Titled “Scroogled”. The products range from Hats, T-shirts and mugs which all poke fun at Google for keeping user data and spying on them.Image

Earlier this month Microsoft launched a website called “Don’t Get Scroogled” which is aimed to defame Google by exposing how they compromise the user data. Looks like someone is really mad at Google and we all know why! Apparently Google has taken all the market away from Bing which has been a cause for concern for Microsoft and from a marketers perspective it is clear that Microsoft wants to Promote Bing through this defamation campaign.

As per the Business Insider this isn’t the first time Google has been accused of crossing the “Creepy Line”. But unlike ever before no one has packed a punch this hard and delivered it to Google straight to its face. Microsoft has taken the fight to the big guys and it’s only going to get ugly in the future.

Imagine, if this campaign succeeds in getting the attention away from Google and brings it back to Bing it won’t be long when we start using the Term “Lets Bing it on the internet” instead of “Google it”, wouldn’t that be something.

One thing is for sure that Google won’t take this lightly and will retaliate. Hollywood could make another sequel of Clash of the Titans if they decided to cover this epic brawl. So far we haven’t heard anything from Google but we sure will in the future. Till then you keep on “Google-ing it” and try not to get “Scroogled” in the process.

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